September 10, 2017
This week, LMU Marketing and Communications launched a landmark market research survey. The survey is part of a comprehensive brand development study being conducted by MarComm in collaboration with our brand development partner, SimpsonScarborough.
SimpsonScarborough will administer the survey in an effort to understand LMU’s strengths and opportunities in the eyes of on- and off-campus audiences. It will target faculty and staff, current students, prospective students, prospective parents, guidance counselors, higher education peers, business and elected leaders, employers, and other key groups across the country.
The survey is the final piece in a yearlong research project, which has also included interviews with 250+ members of the LMU community. This research will inform the development of a brand platform for LMU, which will serve as a strategic foundation for future communications and marketing efforts that are distinctive, consistent, and clear.
Read more about the brand research study in LMU This Week.