Below is basic information about official university colors and typography. More detailed information can be found in the LMU Graphic Identity Manual.

Typography

Consistent use of typography in text and headlines creates a harmonious appearance across all LMU materials. The BitStream Bodoni and National typefaces complement the LMU visual identity and provide flexibility needed across a wide variety of applications. The bold, light, italic and condensed versions of these fonts may all be used as needed for emphasis and variety.

When Bodoni and National are not available — as in many PC word processing programs — Times New Roman and Arial are approved substitutes.

  • Bodoni Book (or Times New Roman) is intended primarily for body copy. Bold and italic may also be used when appropriate, such as in subheads and captions.
  • National (or Arial) is intended primarily for headlines and other key messages.

Color Palette

The core visual identity colors used in the LMU logotype, signatures, and wordmarks are LMU Red, LMU Black and LMU Gray.

For consistency in use of the LMU logos, each of these colors is defined by a specific PMS (Pantone matching system) number. If necessary, you can also use the corresponding percentages in the CYMK (cyan/magenta/yellow/black) or HEX color systems.

For use in digital media and/or web publishing, the HEX values are as follows: LMU Red (#b62b3a), LMU Blue (#00447c), LMU Gray (#617080) and LMU Black (#231f20).

Identity Colors

LMU Red

HEX
#b62b3a
CMYK
3C 92M 69Y 25K
PMS
1807

LMU Gray

HEX
#617080
CMYK
51C 34M 22Y 33K
PMS
Cool Gray 10

LMU Black

HEX
#231f20
CMYK
0C 0M 0Y 100K
PMS
Black

University Colors

LMU Red

HEX
#b62b3a
CMYK
3C 92M 69Y 25K
PMS
1807

LMU Blue

HEX
#00447c
CMYK
100C 59M 0Y 39K
PMS
2955

LMU Gray

HEX
#617080
CMYK
51C 34M 22Y 33K
PMS
Cool Gray 10

LMU Black

HEX
#231f20
CMYK
0C 0M 0Y 100K
PMS
Black

Accent Colors

Cream

HEX
#f4eac0
CMYK
4C 5M 28Y 0K
PMS
7499

Light Gray

HEX
#e6e7e8
CMYK
0C 0M 0Y 10K
PMS
Cool Gray 2

 

Please note: The official identity and university colors complement the crimson and navy blue used in LMU’s Athletics logo program.

Need more information on color use? Refer to pages 16-23 in the LMU Graphic Identity Manual.

You can also call 310.338.7039 or email for assistance.