Last week, doors swung open to the LMU Playa Vista Campus, our new creative campus for graduate and professional education in Silicon Beach. With the space come game-changing new facilities for SFTV and an expansion in executive education programs for CBA. Our location in Playa Vista — the neighborhood that has emerged as L.A.’s tech and creative hub — means new networking and partnership opportunities for LMU, our programs and our students.

Referencing the LMU Playa Vista Campus in your communications, or marketing an event there? Here’s everything you need to know.


Hashtag: #LMUPlayaVista
Opened Fall 2018

Campus Name

The official name of the new space is LMU Playa Vista Campus. When using it as a name, capitalize the c in campus. Correct name usages include:

LMU Playa Vista Campus

Playa Vista Campus (on second reference or when LMU is repetitive and understood in context)

LMUPVC (on second reference)

Other Terminology 

The Brickyard: the corporate name for the building that houses LMU Playa Vista Campus. The campus should not be referred to as The Brickyard or the Brickyard Campus. The Brickyard should rarely be used in communications, except when talking about the entire building.

Silicon Beach: L.A.’s hub for tech and creative media industries, centered in El Segundo, Playa Vista, Venice, Santa Monica, and Culver City.

Playa Vista: the neighborhood immediately north of LMU, Silicon Beach’s center of gravity and now home to LMU Playa Vista Campus.


[Department or College/School]
Loyola Marymount University
Playa Vista Campus
12105 W. Waterfront Drive, Suite 200
Los Angeles, CA 90094

Localist Listing

Marketing an event at LMUPVC? Choose “Playa Vista Campus” as the event location when you add the event to LMU’s Localist calendar system, so your event will show up on the Playa Vista Campus event feed.


A new shuttle connects main campus and the Playa Vista Campus. See the shuttle schedule and locations on the Parking and Transportation website. For LMU community members traveling to the Playa Vista Campus, transit by shuttle is recommended. Street parking is free but limited, and paid parking in the building is not covered by LMU’s parking permit.

See details on directions and parking on the Playa Vista Campus website.