September 21, 2018
Earlier this year, LMU launched a project to redesign the LMU logo and visual identity, a critical component in the university’s Brand Development Initiative. In alignment with the goals of LMU’s branding effort, the logo exploration seeks a new set of marks that communicate LMU’s identity and values, rooted in institutional history and oriented boldly toward our future.
After ten months of research, creative exploration and development, a proposed new visual identity is ready for review and feedback from the LMU community. Marketing and Communications invites faculty, staff and students to preview the designs and give input. Attendees will see the full proposed system, including applications for colleges, departments, centers and other institutional units, as well as the proposed new university color and typography palettes. Community engagement around this important initiative is critical. We hope you will join us!