The road to LMU’s proposed new visual identity began in 2017 with the kick off of a comprehensive brand initiative. The university completed the largest market research project in its history, surveying a wide variety of audiences about awareness and perceptions of LMU. The research findings were discussed widely with the university community and led to the creation of the university’s first-ever brand platform and positioning statement. The visual identity is the next step in the brand development process. It is the most critical and foundational visual element to LMU’s plans to activate its brand initiative in 2019.
Updates on the proposed visual identity coming soon.