In 2017, LMU Marketing and Communications completed a comprehensive market research study to understand our audiences’ current perceptions of LMU. The largest study of its kind on our campus, this research serves as the foundation for the Brand Development Initiative. SimpsonScarborough, the country’s leading higher education branding agency, led the project and produced the report.
Marketing and Communications invites the LMU community — faculty, staff, current students — to review the findings. The data will be central to our brand strategy development and creative decisions moving forward. Fill out the form below to receive a link to the report.
Have you read the report and want to ask questions or offer your feedback? Use our feedback form to share your thoughts.