July 26, 2023
Abigail Davis, M.A. ’21, leads the communications efforts for the LMU College of Communication and Fine Arts as an embedded member of the MarComm Academic Communications team.
Before LMU, Abigail was on the digital team at Edelman, a global communications marketing firm. She played an integral role in launching the company’s influencer practice; contributed to the development of their proprietary influencer technology dashboard; and helped create award-winning campaigns for a diverse slate of clients such as Disney, Samsung, Microsoft, Sunkist, TJ Maxx, Petco, and Cigna.
When she returned to higher education to earn her master’s degree in English, Abigail fell in love with the community at LMU and decided to join the many other alums who make up the university’s staff. Both analytical and creative, she brings a data-driven approach to CFA’s integrated communications marketing efforts.