June 25, 2024
Yesica leads and supports marketing efforts to promote the graduate programs of LMU’s schools and colleges. Collaborating closely with university partners, she develops and implements strategies to build awareness, elevate program reputation, generate qualified prospective student inquiries, and deliver high-impact content to key audiences through a variety of touch points.
Joining LMU in 2024, Yesica brings a wide range of marketing expertise and experience across a variety of industries. She has planned and executed impactful campaigns spanning across digital, OOH, email, and SMS. Over her career, she has advised companies and organizations on social media strategy and management, video strategy, and email marketing and communications. She has also served as a news producer, conducting live news segments, pitching stories, writing scripts, and more.
She graduated with a Bachelor of Arts in Journalism from California State University, Northridge, and holds a certificate in Digital Marketing Science from California State University, Dominguez Hills.
Outside of work, Yesica enjoys catching the sunset, exploring new coffee shops, watching a good movie, and spending time with family and friends.