Using a social media channel as a communications tool requires every bit as much research and planning as other online and more traditional outlets. A social media strategy includes setting goals, determining messages, selecting networks, brainstorming content, and evaluating your results.

As you determine how to best integrate social media into your marketing efforts, please complete the applicable form below in consultation with your supervisor.

LMU Social Media Strategy Worksheet: Existing Accounts

LMU Social Media Strategy Worksheet: New, Approved Accounts