August 7, 2024
Victoria joined LMU after serving as senior vice president for corporate reputation at Edelman, a renowned global communications firm. During her 11+ year tenure at Edelman, Victoria was charged with directing, developing, and executing comprehensive communications and reputation strategies that supported an impressive portfolio of clients, including the UCLA David Geffen School of Medicine, the University of Southern California, Petco, Sweet Briar College, Sunkist, and Mattel to receive abundant experience leading large, collaborative, cross-functional teams. Prior to Edelman, Victoria served in roles at the international public relations firms Grayling and Burson.
As LMU’s senior spokesperson, VP Gerken articulates and represents the university’s perspectives to internal and external stakeholders. She leads our diverse and accomplished communications team members and areas, overseeing Academic Communications (which includes our colleges, schools, and LMU Loyola Law School’s MarComm resources), Advancement Communications, Athletics Sports Information, Internal Communications, and Public and Media Relations. VP Gerken works closely with our cabinet members, academic deans, and senior leaders to elevate the university’s reputation and advance LMU’s mission, vision, and positions.
VP Gerken earned her Master of Arts in Strategic Public Relations from USC and her Bachelor of Arts in English and Creative Writing, Magna Cum Laude, from Sweet Briar College. In her free time, Victoria enjoys baking indulgent desserts, wine tasting, and spending time at California’s beautiful beaches with her husband and two children.