Content Requirements

  1. The footer must contain the same copyright and terms of service text as the university’s home page footer located at and it must be linked to For example, the required text would be “(c) 2016 Loyola Marymount University | Terms of Service
  2. All university visual marks (seals, logos, etc.) must conform to the university’s logo guidelines located on the Visual Identity Website. Sites may only utilize pre-approved logos or custom-designed logos from Web, New Media and Design.
  3. The header or footer must contain a link to the text transcoding system in order to comply with Section 508 requirements. This is accomplished by using a “Text-Only” link to Alternatively, Web, New Media and Design will create a dynamic link that will link the user to the specific page’s text version.
  4. All other content must conform to existing university policies and requirements related to appropriateness, tone and relevance to university business and marketing goals.
  5. The footer must contain social media icons that link to the university’s or the unit’s presence in the following services: FaceBook, YouTube, Twitter, iLMU Mobile and iLMU Video. Additional options may be added at the unit’s discretion.
  6. The header or footer must contain a link to the current capital campaign and/or fundraising initiative and should be titled “Giving” and link to the Giving Home Page or the relevant unit’s landing page within that site.
  7. The footer must contain the university or unit’s mailing address.

Design Requirements

  1. The default target screen resolution for all designs is 1024 X 768. The required target resolution for mobile devices is 320 X 480.
  2. All university web pages are required to utilize either (1) responsive design or (2) browser redirects to mobile accessible versions in order to maximize accessibility to multiple devices and screen resolutions.
  3. The primary color palette utilized should either reflect the university’s colors as defined in the Visual Identity or derive from them in consultation with Web, New Media and Design. Additionally, color palettes used by identified competitor institutions may not be used. Additional information is available by contacting the Web Office.

Functionality Requirements

  1. The website is required to reside in the university’s official content management solution and/or other related web solutions as defined by Web, New Media and Design.
  2. The layout must contain a search engine form and button which is integrated with the university’s search solution.
  3. The web page must utilize the university’s pre-approved analytics codes and customized SEO tags.
  4. All interactive features will be implemented using JavaScript and CSS. We no longer support Flash.
  5. Note: Other functional and technical requirements are not explicitly defined here as all units are required to have all programming, development, hosting and implementation work completed by Web, New Media and Design to ensure consistency, standards and support.

Updated January, 2013