Content Requirements

  1. The footer must contain “© 20XX Loyola Marymount University”, and must link to, in a similar way to how it’s displayed in the footer of
  2. There must be a “Terms of Service” link in the footer which links to
  3. All university visual marks (seals, logos, etc.) must conform to the university’s logo guidelines as defined by LMU Marketing and Communications. All university-owned and operated websites must display the university logo in the same location as the university home-page, customarily located at the top-left toolbar or of the site design. Websites may only utilize pre-approved logos or custom-designed logos from LMU Marketing and Communications.
  4. The header or footer must contain a link to the text transcoding system in order to comply with Section 508 requirements. This is accomplished by using a “Text-Only” link to
  5. All other content must conform to existing university policies and requirements related to appropriateness, tone and relevance to university business and marketing goals.
  6. The footer must contain social media icons that link to the university’s, or the unit’s, presence in the following services: FaceBook, YouTube, Instagram, Twitter and LinkedIn. Additional options may be added at the unit’s discretion.
  7. The header or footer must contain a link to the current capital campaign and/or fundraising initiative and should be titled “Give”, and link to the Giving home page or the relevant unit’s landing page within that site.
  8. The footer must contain the university or unit’s mailing address.

Design Requirements

  1. The default target screen resolution for all designs is 1024 pixels X 768 pixels. The required target resolution for mobile devices is 320 pixels X 480 pixels.
  2. All university web pages are required to utilize either (1) responsive design or (2) browser redirects to mobile accessible versions in order to maximize accessibility to all major devices and screen resolutions.
  3. The primary color palette utilized should either reflect the university’s colors as defined in the Visual Identity, or derive from them in consultation with LMU Marketing and Communications. Additionally, color palettes used by identified competitor institutions may not be used.

Functionality Requirements

  1. The website is required to reside in the university’s official content management solution and/or other related web solutions as defined by LMU Marketing and Communications.
  2. The layout must contain a search engine form and button which is integrated with the university’s search solution.
  3. The website must utilize the university’s pre-approved analytics codes and customized tags for search engine optimization.
  4. All interactive features will be implemented using JavaScript and CSS. Flash is no longer supported.
  5. Note: Other functional and technical requirements are not explicitly defined here as all units are required to have all programming, development, hosting and implementation work completed by LMU Marketing and Communications to ensure consistency, maintain optimization standards and support.

Last updated October 2018